VV Journal

A new season is about to start, we are all so excited and we take a quick chat with our designer Veronica.

Veronica, soon is a new season here and what are you most looking forward to this fall?
It’s always so exciting with a new season, a fresh start and a change, I like that.
To see what you have created and believe in come true is fantastic. It’s always just as fun to see the clothes on our customers, it always makes me so happy.

This autumn’s collection is characterized by soft, comfortable materials. Styles with the extra details that you can use for many different occasions.

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What will we see this fall in the collection?

This season you will notice a change in the collection. We have brought in more knitted garments, we know that it is something our customers appreciate. Beautiful garments of the highest quality that is soft and comfortable. Our knitted cardigans are a perfect complement to the blazer. There are many different colors and variants, you will recognize our signature in the form of details and luxurious buttons.

How does the design process work, can you tell us a little about it?
I always strive to design pices that can be used for many different occasions. Clothes you can wear for both work and the dinner party in the evening. After all, we have customers of all ages, which is why we always start from a classic design that should always feel up to date for a long time.
We always strive to create timeless garments in good quality that you want to wear year after year.

What to invest in this fall?

I would have to say a knitted cardigan, tweed jacket and a tweed skirt that match to both. With these garments, you will have many different combination possibilities for both everyday life and for the dinner in the evening. Classic garments that you can wear for a long time to come and always feel up to date.