Veronica About The SS18 Collection
Tell us about the SS18 collection, how would you describe it?
The Spring Collection is classic and has a romantic touch to it. Every season you will find our most classic pieces, such as the Alexandra Tweed Jacket, in new colors for the season. We have noticed that this is very appreciated among our customers that find their favorite pieces in new colors.
What is the color palette for Spring?
This Spring is all about light pastels mixed with some classic colors such as navy blue and white. You will of course find some different shades of pink as well, as we know that many of our customers love pink as much as I do 🙂
Tell us about the design process?
As always in the design process I start by thinking what I would like to wear myself, and I want to create clothes that makes women’s everyday life easier. The other important thing is that I want the different pieces to be easy to mix and match in many ways.
Tell us about the fabrication for this collection?
For this collection we have used a lovely and luxurious tweed fabric in 100% cotton. It feels so light and smooth on the skin, which is perfect for Spring and Summer. Our tops are as always made of either super soft viscose jersey or by our wrinkle free crepe fabric, which makes all our tops very easy to wash and take care of.
What’s your favorite piece from the collection?
The Alexandra Tweed Coat, it’s the perfect coat that works both during the week and for more festive occasions. I feel so well dressed while wearing it, and for the everyday look I pair it with tight jeans, a t-shirt and ballerinas.