We love blue, white and pink

Veronica’s summer collection is elegant and chic and gives your outfit that extra sparkle to it! Today we’ve listed three summer looks in the colour palette of blue, white and pink which we absolutely love! Starting out with Veronica’s own personal favorite!


Do as Veronica and match your Anna frill top in white together with our navy Reese pants.

Anna frill top is also available in cappuccino. The Reese pants are also available in white.



Veronica with her adorable children, everyone matches each other in pink.  Did you also fall in love with the Olivia dress?Click here to learn more. Feel free to explore our wonderful Kids collection here.




We hope you love this outfit just as much as we do! The white Emily pants feels fresh and elegant at the same time and is perfectly worn together with the Stripe tee-shirt with frill. Complete your look with the Alexandra jacket in navy for an altogether chic and classy look!

The Official Store Opening @ Veronica Virta

NK Gothenburg


Last Thursday we celebrated our new store in Gothenburg with an official store opening night. It was so nice meeting and talking to both our existing customers, but also with our new customers.

A huge thank you to everyone that came! <3


Here are some snaps from the evening. Enjoy! XX


Veronica Virta NK Göteborg

Veronica Virta NK Göteborg

Veronica Virta NK Göteborg

Veronica Virta NK Göteborg

Meet The Superstar Triplets @thetripletsss


For Siblings Day earlier this week we did an exclusive interview with the London based triplets behind the popular Instagram account @thetripletsss. Keep on reading to find out more about these gorgeous sisters.


@thetripletsss in Veronica Virta

Elnaz, Tanaz & Golnaz in their Alexandra tweed jackets in different colors


Who are @thetripletsss?

We are three sisters who are identical triplets. We are fashion and beauty enthusiastic, art and lifestyle lovers.

Have you always dressed the same?

Yes, most of the time. We used to look pretty much unrecognisable when we were toddlers. We are so lucky that tripling up things create such great impression on people.

How did you become influencers?

It all simply started when we decided to share our style, lifestyle and the passion to create and love to be inspired.

Where do you get your inspiration?

Each other! Believe it or nor our little everyday catch-ups stimulates our main inspiration. Apart from that, we pay a regular visits to art galleries, museums, shows and events and everything art related inspire us enormously. Also it goes without saying that social media is a huge source of inspiration, we are constantly getting inspired by other people and influencers/ bloggers.

Do you have any style icons?

Of course, we adore Caroline de Maigret, Olivia Palermo, Jennifer Connelly, Kate Boshworth, Sarah Jessica Parker, Michelle Pfeiffer, the list can go on but guess we are good for now!

What is the best part about being triplets?

Arguing! Haha only kidding! Guess being able to share so many precious moments together in life is the best part.

What are you most excited about in 2018?

We are so excited about our very own project we have coming up this year, and can’t wait to share more with you!

So stay tuned x


@thetripletsss in Veronica Virta

Meet Valeria – A Reinvented Classic


Valeria tweed jacket


Valeria tweed jacket


The Valeria tweed jacket is marked with a neat row of round pearl embellishments that put a fresh spin on the versatile and classic Alexandra tweed jacket. The style is finished with a frayed edge along the hemline and trims. Wear it over a crisp white shirt, letting the collar peek out over the top. Get yours here.


5 Essentials Every Woman Should Have In Her Wardrobe


They are versatile, timeless, and the ultimate wardrobe essentials—able to be styled in endless ways to wield the ultimate return on investment.

At Veronica Virta, these wardrobe classics are the foundation of our brand.

 Stylish, easy, and sustainable.

5 essentials every woman should have in her closet

5 essentials every woman should have in her closet

5 essentials every woman should have in her closet

5 essentials every woman should have in her closet

5 essentials every woman should have in her closet

Shop here: Alexandra tweed jacket, Pearl top, Rosie pants, Caroline tweed coat & Alexandra skirt

Update Your Spring Work Wardrobe


Rakel Hatz in Veronica Virta


Summer is around the corner, so why not do like the successful Rakel Hatz and update your Spring work wardrobe with pieces that are easy to mix and match, so you can create your personal style.

Explore our edit of Spring workwear here.


https://veronicavirta.com/product-category/spring-work-wardrobe/Rakel Hatz wearing the Caroline tweed jacket, Sarah bow top and Kate skirt

Rakel Hatz wearing the Pearl top and Alexandra skirt

Start planning your Spring looks ?



We’re dreaming of warmer weather and clear blue skies, and are getting our Spring closets ready with these colourful pieces. Start planning your Spring looks now!


Spring looks

Shop all Spring news here.


Meet Rakel Hatz from Hatz & Partners


Rakel Hatz in Veronica Virta

Rakel wearing the Diane tweed jacket and Carrie skirt in multicolor pink


In March we teamed up with Rakel Hatz – The real estate broker and project consultant who after many years at Eklund Stockholm New York decided to quit to start Hatz & Partners. Her own real estate brokerage is focusing on sales and consulting within real estate development. On the projects that Rakel is working on she’s acting as an early stage advisor with the purpose of creating the most attractive housing product. She creates a concept and a brand for the project together with the developer and architect. On her free time Rakel is currently planning the construction of her own dream house, a modern architect-designed house where she’s planning on moving in in about a year together with her husband and their two children. Keep on reading to find out more about Rakel, a true VV Girl!


What inspired you to pursue a career as a real estate broker?

I’ve had a huge interest for real estate since I was young. When I think about the different places I visited while growing up it’s the homes that I remember the best. But it took a while before I realised that it would become my job. I studied Law before I started studying Building Technology and Real Estate Management at KTH. I’ve always been interested in improvement of real estate, to see the potential and develop it. It can be anything from renovating in the best way possible to creating a whole new project. It’s a big interest that eventually became my job.


Rakel Hatz has been sort of a personal brand already before you started your own real estate brokerage, how did you decide to start your own business?

 I got the idea for my company when I saw many sub-optimal new developments that I felt that I could have influenced in a positive way if I would only have had the chance to give the developer advice earlier on in the project. I was very happy at Eklund Stockholm New York, but after a few years there I realised that I didn’t need the company to take on the commissions I wanted. I actually felt that it rather limited me. I also felt that my personal brand was more important to the customers and I wanted to be able to create the service that I believed in without having to take other peoples opinions into consideration. I felt that I had both the experience and the self-confidence to stand on my own legs.


What are the things that you wish you knew before starting your own company?

As I was part of my previous workplace from the very start and had seen it grow I knew exactly what I wanted to do and what I didn’t. My ambition wasn’t to grow quickly towards becoming a huge company. I didn’t want to take on big costs and I rather wanted to decline projects than take on too many projects or projects I didn’t believe in.  A small company is very vulnerable when everything is dependent on you. You have to be ready to work even if you’re sick because it’s not guaranteed that someone can cover for you. I chose to ask oneone of my former colleagues on my adventure as I quickly realized that it would become very boring to do it all myself. It’s more fun to have someone to be able to exchange ideas with and also someone who completes me. I took on projects in my new company before I even had a business name, a website, an email or an office. It was quite an extreme start but at some point you just have to begin and what could possibly have been a better time than when I had so many fun offers? But if I hadn’t invited my former colleague to a partnership I would probably have been working myself to death.


Rakel Hatz in Veronica Virta

Rakel wearing the Alexandra tweed coat, Emelie tweed dress and Veronica Bag!


If you could name one woman who inspires you, who would that be and why?

It’s very difficult to choose ONE. There are so many strong and brave women who inspire me every day. A woman who inspires me a lot is Caroline Lidman, the woman behind the PR-agency Number 10. Caroline is extremely driven, has a lot of energy and are lifting other women around her. She is also a genius when it comes to building her own personal brand.


We really like your style, what is in your opinion the perfect everyday uniform and business look?

Thanks! A skirt and a blouse or a dress are the best clothes if you want to be well-dressed but comfortable at the same time. It can be difficult to find a dress that fits well so I’m mostly using two-pieces, a skirt and a blouse and with a cardigan or jacket over. I’m usually wearing the same skirts and matching them with different blouses and cardigans.


What are your advice to women looking in the mirror getting dressed in the morning?

Think about what you like the most about your body and highlight those things instead of thinking about what you don’t like and focusing on hiding that. Always wear clothes that fits fell and are comfortable – it does so much for your personal charm.  If the clothes don’t fit it’s important to remember that it’s the clothes that aren’t good, not your body. The clothes are supposed to fit your body, not the other way around. I’m rather having less clothes that fits well than a lot of so and so clothes.  But most important of all, if you have a daughter who is sitting next to you while getting dressed, never say anything negative or critical about your body (and of course not about any other woman’s body either).


What is your favorite Veronica Virta piece?

The Alexandra Tweed Jacket works well with skirts, dresses and jeans. I love my black one, it goes with everything!

The Carrie Skirt is also a favorite – I especially like that it has two side pockets. The Joy Bow Blouse is the perfect blouse that doesn’t get wrinkly which suits a mother who rarely looks very ironed after leaving the kids at preschool etc.


Rakel Hatz in Veronica VirtaRakel wearing the popular Pearl top, Alexandra skirt and Chelsea wool coat.

New Pop-Up Store + Win Your Dream Closet!



Our pop-up store is now open at NK Gothenburg. You find the store on the ground floor, come say hi!



To celebrate the opening of the new store at NK Gothenburg we now give all of you the opportunity to win a dream closet, worth 15.000 SEK.


To enter all you have to do is:

Post a picture on Instagram from one of our stores OR a picture of you wearing something from Veronica Virta.

Be creative!

Tag your picture with @veronicavirta and #veronicavirta


The competition ends March 31st at midnight and the lucky winner will be contacted on Instagram on April 1st.

Ps. Don’t forget that you need to have a public profile on Instagram to enter the competition.

Good luck loves!



Veronica Virta NK GöteborgVeronica wearing the new Keira Double-Breasted Tweed Blazer at the store opening in Gothenburg

10 Quick Questions with Sanne Alexandra


Sanne Alexandra wearing Veronica Virta Sanne Alexandra wearing the Alexandra tweed jacket and Emily frill top


Not too long ago, we got the chance to shoot with the beautiful and oh so stylish Sanne Alexandra. With over 146.000 followers on her Instagram and blog, she’s definitely a girl to count on when it comes to style. The 28-year old Sanne is  aside from being a blogger and influencer also running her own lifestyle fashion brand, currently starring in the reality show Playmakers and on top of all a soon to be mom.

We were curious about learning more about Sanne’s fashion brand, so here, we ask the US-based influencer and fashion mogul about how it all started as well as 10 quick questions. Keep on reading!

Sanne Alexandra wearing Veronica Virta

Sanne wearing the Biker tweed jacket and Emily frill top


Tell us about your fashion brand? 

I started the brand in 2013 after dreaming about it for years. I didn’t have the knowledge when I first started the brand but I had the desire and passion. And I definitely the interest for fashion! I started by launching small with a New Years collection which quickly became a success. I have recently re-launched and am right now looking forward to focus on my lifestyle shop; shop.sannealexandra.se where I will be selling my “must-haves”. We only have two products in stock at the moment but there will be more soon.


10 Quick Questions:


Early bird or night owl?

Night owl!

Adventurous or cautious?


Dancing or cooking classes?


Dress up or dress down?

Dress up!

Heels or sneakers for the rest of your life?


Classic or modern?

Classic with a twist

Online or in store shopping?

Store shopping, on vacation.. 🙂

Personal chef or personal fitness trainer?

Personal chef!

Go back to the past or Go forward into the future?

Go forward definitely!

Instagram or Youtube?

Instagram at the moment but getting more and more in to Youtube, that’s

where the future is I think.


Sanne Alexandra wearing Veronica Virta
Sanne wearing a Veronica Virta tweed set, coming later this Spring
Last but not least, what’s your favorite piece from Veronica Virta? 😉
My favorite piece is the white Emily frill top. It’s the perfect top to wear under all the pretty tweed jackets that Veronica designs. It also reminds me of so many nice memories as I was wearing it during our wedding brunch.
Sanne during her wedding brunch last summer in her outfit from Veronica Virta