Offwhite.swan in our Ellie black & white

Swantje Soemmer (Offwhite.swan on Instagram) style our Ellie black & white very well. Beautiful!

Click on the picture to buy the jacket





Interview La Touffe



La Touffe is a personal shopping service in Stockholm, which consists ten stylists with different experiences and knowledges. We will help you with express solutions and customer-focused styling. The idea is that we will do the shopping for you and then you will try it on in your home with your stylist. In this way you won't have to commit to any specific stores or brands and you will get a professional help for a reasonable price.

Anna and My,  La Touffe

Anna is wearing our cape Elizabeth with our bow top in white, and My is wearing our black bow top and Alexandra skirt

How did you get the idea and when did you start the company?

The idea was born last fall when we started talking about what it would be like to work as a stylist. Many stylists are self-employed and we concluded that it must be pretty tough to be balancing client consulting and still have time to focus on sales and marketing. Another thing with personal shopping is that it's seen as a luxury service. This is something we want to change. We want to make it more accessible and so what we did was to create a service where the client can get their own stylist for a reasonable price while we at La Touffe is focusing on saving time for everyone and handling the sales and marketing for the freelance stylists.

What is your target audience?

Since we just launched in Stockholm, our service is for the busy and hard working women and men living in Stockholm.

How would you describe your fashion style?


It all depends on what mood I'm in. I realize that I never have had to put it into words, but if I try, I would say that my style is business with a touch of preppy.


The leather pants is undoubtedly a key item for autumn! If you have a cable knit sweater for instance, the leather pants will give you another dimension to your outfit. Cool and stylish!

Why did you two choose to work together?

We have worked together for four years so we know each other's work ethic, strengths and weaknesses and complement each other very well. We have become very good friends but our strength is that we started out as colleagues in a fast moving environment.

What inspires you?


People on the street, on instagram etc.


If I see a lovely style on the street it's almost as if I want to get up to that person to take a photo of them save it to my Pinterest.

Style Idol?

My: Miroslava Duma

Anna: There are so many to choose from but Gary Pepper Girl, Nicole Warne, are among some of my favourites.

Do you have any advice for other women who are thinking of starting their own business?

- Find a good partner!

- Do not be afraid to ask, the worst that can happen is that you will get a no. However, you will be surprised by how many it is who are willing to help.

- Just do it. You don't have to have a detailed plan before starting. When you get started, things will just start to happen, your mind will be in the right mood to see opportunities and solutions much clearer. Our first idea of how our company was supposed to look like, is not how our it is today.

The stylish suit Tyra is here!

Welcome Tyra suit, the stylish, tuff and feminine suit. Perfect for a day in the office.

Click on the pictures to shop the suit.