Meet Anna-Karin from Inclassicfashion
We partnered with Stockholm-based business woman and influencer Anna-Karin from Inclassicfashion, for a photoshoot wearing pieces from our SS18 and Classic Collection. Read on for a look into her world!
Who is Inclassicfashion?
A woman in the middle of life balancing a job within marketing and her big interest for fashion and style. During the past 5 years I have been working as a marketing manager within the IT-industry, but have recently started a new role as content manager at iDeal Of Sweden. In this role I get to combine my knowledge and experiences in marketing with my interest in fashion.
How do you balance your life as a business woman and influencer?
The balance is spelled planning. It would never work to have a high-performance job at a company and at the same time keep the quality I want in my pictures and texts for my own personal brand. I basically put in every Saturday for photo shoots and often sit long into the evenings writing. This is nothing I reflect on as being hard, because I love what I do.
What is the best piece of advice you have ever received?
To learn how to breathe. It might sound a bit strange since everyone has to breathe in order to survive, but how you breathe affects your mood, performance and well-being so much. I try to take one hundred deep breaths every day where I am practising on my inhalation and exhalation. Yoga is also a great way to get better at breathing and something I need to pick up on again!
Where do you get your inspiration?
I get so much inspiration from Instagram and Pinterest, but also from fashion magazines and blogs. The Norwegian street style star Janka Polliani is my biggest style icon. She is always wearing tasteful but unexpected combinations with a lot of feeling.
What should every woman have in her wardrobe?
The little black jacket! I love my Alexandra jacket and use it for everything from business meetings to dinners out and nights out. It is the perfect piece that you can dress up or down based on the occasion.
What are your most treasured pieces in your wardrobe?
It has to be the little black jacket or the perfect black everyday bag. Mine is a "Sac de Jour" from Saint Laurent which is my best style investment so far.
What are you most excited about in 2018?
To develop both in my professional life and within my personal brand Inclassicfashion. I look forward to many new and exciting challenges and collaborations this year. On a personal plan I am looking forward to moving into a new, bigger, home, and to celebrate our first wedding anniversary with my husband!
5 quick questions:
Coffee or tea?
Coffee, coffee and more coffee.
Shoes or bags?
Skirts or pants?
Movie night at home or dinner out?
Dinner out and movie night at home, a combination of both!
Spring or Fall?
Fall. I love fall fashion with beautiful coats, rich colors and big scarves.