Meet The Superstar Triplets @thetripletsss


For Siblings Day earlier this week we did an exclusive interview with the London based triplets behind the popular Instagram account @thetripletsss. Keep on reading to find out more about these gorgeous sisters.


@thetripletsss in Veronica Virta

Elnaz, Tanaz & Golnaz in their Alexandra tweed jackets in different colors


Who are @thetripletsss?

We are three sisters who are identical triplets. We are fashion and beauty enthusiastic, art and lifestyle lovers.

Have you always dressed the same?

Yes, most of the time. We used to look pretty much unrecognisable when we were toddlers. We are so lucky that tripling up things create such great impression on people.

How did you become influencers?

It all simply started when we decided to share our style, lifestyle and the passion to create and love to be inspired.

Where do you get your inspiration?

Each other! Believe it or nor our little everyday catch-ups stimulates our main inspiration. Apart from that, we pay a regular visits to art galleries, museums, shows and events and everything art related inspire us enormously. Also it goes without saying that social media is a huge source of inspiration, we are constantly getting inspired by other people and influencers/ bloggers.

Do you have any style icons?

Of course, we adore Caroline de Maigret, Olivia Palermo, Jennifer Connelly, Kate Boshworth, Sarah Jessica Parker, Michelle Pfeiffer, the list can go on but guess we are good for now!

What is the best part about being triplets?

Arguing! Haha only kidding! Guess being able to share so many precious moments together in life is the best part.

What are you most excited about in 2018?

We are so excited about our very own project we have coming up this year, and can’t wait to share more with you!

So stay tuned x


@thetripletsss in Veronica Virta

Update Your Spring Work Wardrobe


Rakel Hatz in Veronica Virta


Summer is around the corner, so why not do like the successful Rakel Hatz and update your Spring work wardrobe with pieces that are easy to mix and match, so you can create your personal style.

Explore our edit of Spring workwear here. Hatz wearing the Caroline tweed jacket, Sarah bow top and Kate skirt

Rakel Hatz wearing the Pearl top and Alexandra skirt

Meet Rakel Hatz from Hatz & Partners


Rakel Hatz in Veronica Virta

Rakel wearing the Diane tweed jacket and Carrie skirt in multicolor pink


In March we teamed up with Rakel Hatz – The real estate broker and project consultant who after many years at Eklund Stockholm New York decided to quit to start Hatz & Partners. Her own real estate brokerage is focusing on sales and consulting within real estate development. On the projects that Rakel is working on she’s acting as an early stage advisor with the purpose of creating the most attractive housing product. She creates a concept and a brand for the project together with the developer and architect. On her free time Rakel is currently planning the construction of her own dream house, a modern architect-designed house where she’s planning on moving in in about a year together with her husband and their two children. Keep on reading to find out more about Rakel, a true VV Girl!


What inspired you to pursue a career as a real estate broker?

I’ve had a huge interest for real estate since I was young. When I think about the different places I visited while growing up it’s the homes that I remember the best. But it took a while before I realised that it would become my job. I studied Law before I started studying Building Technology and Real Estate Management at KTH. I’ve always been interested in improvement of real estate, to see the potential and develop it. It can be anything from renovating in the best way possible to creating a whole new project. It’s a big interest that eventually became my job.


Rakel Hatz has been sort of a personal brand already before you started your own real estate brokerage, how did you decide to start your own business?

 I got the idea for my company when I saw many sub-optimal new developments that I felt that I could have influenced in a positive way if I would only have had the chance to give the developer advice earlier on in the project. I was very happy at Eklund Stockholm New York, but after a few years there I realised that I didn’t need the company to take on the commissions I wanted. I actually felt that it rather limited me. I also felt that my personal brand was more important to the customers and I wanted to be able to create the service that I believed in without having to take other peoples opinions into consideration. I felt that I had both the experience and the self-confidence to stand on my own legs.


What are the things that you wish you knew before starting your own company?

As I was part of my previous workplace from the very start and had seen it grow I knew exactly what I wanted to do and what I didn’t. My ambition wasn’t to grow quickly towards becoming a huge company. I didn’t want to take on big costs and I rather wanted to decline projects than take on too many projects or projects I didn’t believe in.  A small company is very vulnerable when everything is dependent on you. You have to be ready to work even if you’re sick because it’s not guaranteed that someone can cover for you. I chose to ask oneone of my former colleagues on my adventure as I quickly realized that it would become very boring to do it all myself. It’s more fun to have someone to be able to exchange ideas with and also someone who completes me. I took on projects in my new company before I even had a business name, a website, an email or an office. It was quite an extreme start but at some point you just have to begin and what could possibly have been a better time than when I had so many fun offers? But if I hadn’t invited my former colleague to a partnership I would probably have been working myself to death.


Rakel Hatz in Veronica Virta

Rakel wearing the Alexandra tweed coat, Emelie tweed dress and Veronica Bag!


If you could name one woman who inspires you, who would that be and why?

It’s very difficult to choose ONE. There are so many strong and brave women who inspire me every day. A woman who inspires me a lot is Caroline Lidman, the woman behind the PR-agency Number 10. Caroline is extremely driven, has a lot of energy and are lifting other women around her. She is also a genius when it comes to building her own personal brand.


We really like your style, what is in your opinion the perfect everyday uniform and business look?

Thanks! A skirt and a blouse or a dress are the best clothes if you want to be well-dressed but comfortable at the same time. It can be difficult to find a dress that fits well so I’m mostly using two-pieces, a skirt and a blouse and with a cardigan or jacket over. I’m usually wearing the same skirts and matching them with different blouses and cardigans.


What are your advice to women looking in the mirror getting dressed in the morning?

Think about what you like the most about your body and highlight those things instead of thinking about what you don’t like and focusing on hiding that. Always wear clothes that fits fell and are comfortable – it does so much for your personal charm.  If the clothes don’t fit it’s important to remember that it’s the clothes that aren’t good, not your body. The clothes are supposed to fit your body, not the other way around. I’m rather having less clothes that fits well than a lot of so and so clothes.  But most important of all, if you have a daughter who is sitting next to you while getting dressed, never say anything negative or critical about your body (and of course not about any other woman’s body either).


What is your favorite Veronica Virta piece?

The Alexandra Tweed Jacket works well with skirts, dresses and jeans. I love my black one, it goes with everything!

The Carrie Skirt is also a favorite – I especially like that it has two side pockets. The Joy Bow Blouse is the perfect blouse that doesn’t get wrinkly which suits a mother who rarely looks very ironed after leaving the kids at preschool etc.


Rakel Hatz in Veronica VirtaRakel wearing the popular Pearl top, Alexandra skirt and Chelsea wool coat.

10 Quick Questions with Sanne Alexandra


Sanne Alexandra wearing Veronica Virta Sanne Alexandra wearing the Alexandra tweed jacket and Emily frill top


Not too long ago, we got the chance to shoot with the beautiful and oh so stylish Sanne Alexandra. With over 146.000 followers on her Instagram and blog, she’s definitely a girl to count on when it comes to style. The 28-year old Sanne is  aside from being a blogger and influencer also running her own lifestyle fashion brand, currently starring in the reality show Playmakers and on top of all a soon to be mom.

We were curious about learning more about Sanne’s fashion brand, so here, we ask the US-based influencer and fashion mogul about how it all started as well as 10 quick questions. Keep on reading!

Sanne Alexandra wearing Veronica Virta

Sanne wearing the Biker tweed jacket and Emily frill top


Tell us about your fashion brand? 

I started the brand in 2013 after dreaming about it for years. I didn’t have the knowledge when I first started the brand but I had the desire and passion. And I definitely the interest for fashion! I started by launching small with a New Years collection which quickly became a success. I have recently re-launched and am right now looking forward to focus on my lifestyle shop; where I will be selling my “must-haves”. We only have two products in stock at the moment but there will be more soon.


10 Quick Questions:


Early bird or night owl?

Night owl!

Adventurous or cautious?


Dancing or cooking classes?


Dress up or dress down?

Dress up!

Heels or sneakers for the rest of your life?


Classic or modern?

Classic with a twist

Online or in store shopping?

Store shopping, on vacation.. 🙂

Personal chef or personal fitness trainer?

Personal chef!

Go back to the past or Go forward into the future?

Go forward definitely!

Instagram or Youtube?

Instagram at the moment but getting more and more in to Youtube, that’s

where the future is I think.


Sanne Alexandra wearing Veronica Virta
Sanne wearing a Veronica Virta tweed set, coming later this Spring
Last but not least, what’s your favorite piece from Veronica Virta? 😉
My favorite piece is the white Emily frill top. It’s the perfect top to wear under all the pretty tweed jackets that Veronica designs. It also reminds me of so many nice memories as I was wearing it during our wedding brunch.
Sanne during her wedding brunch last summer in her outfit from Veronica Virta

The Black Pearl Top



We have got a new delivery of our sold-out Pearl Top in black, but hurry before they sell out again!

We absolutely love this styling by @shortstoriesandskirts 

Shortstoriesandskirts in Veronica Virta


Shortstoriesandskirts in Veronica Virta

Shop yours: here.


VV Girls


Gorgeous Nina Ali from @lipstickmommy in our very popular Pearl top

Charlotte Perrelli in Veronica Virta

The one and only Charlotte Perrelli @laperrelli aslo looking smashing wearing our Pearl top

@isabelmarind in Veronica Virta

Beautiful @isabelmarind cruising around in her London sunglasses from Veronica Virta

@michellelamooi in Veronica Virta

Our lovely customer @michellelamooi looking classy in her Alexandra tweed jacket

Meet Anna-Karin from Inclassicfashion


We partnered with Stockholm-based business woman and influencer Anna-Karin from Inclassicfashion, for a photoshoot wearing pieces from our SS18 and Classic Collection.  Read on for a look into her world! 


Inclassicfashion in Veronica Virta

Business woman and influencer Inclassicfashion wearing the Caroline tweed jacket and Alexandra skirt in navy blue

Who is Inclassicfashion?

A woman in the middle of life balancing a job within marketing and her big interest for fashion and style. During the past 5 years I have been working as a marketing manager within the IT-industry, but have recently started a new role as content manager at iDeal Of Sweden. In this role I get to combine my knowledge and experiences in marketing with my interest in fashion.

How do you balance your life as a business woman and influencer?

The balance is spelled planning. It would never work to have a high-performance job at a company and at the same time keep the quality I want in my pictures and texts for my own personal brand. I basically put in every Saturday for photo shoots and often sit long into the evenings writing. This is nothing I reflect on as being hard, because I love what I do.

What is the best piece of advice you have ever received?

To learn how to breathe. It might sound a bit strange since everyone has to breathe in order to survive, but how you breathe affects your mood, performance and well-being so much. I try to take one hundred deep breaths every day where I am practising on my inhalation and exhalation. Yoga is also a great way to get better at breathing and something I need to pick up on again!

Where do you get your inspiration?

I get so much inspiration from Instagram and Pinterest, but also from fashion magazines and blogs. The Norwegian street style star Janka Polliani is my biggest style icon. She is always wearing tasteful but unexpected combinations with a lot of feeling.

What should every woman have in her wardrobe?

The little black jacket! I love my Alexandra jacket and use it for everything from business meetings to dinners out and nights out. It is the perfect piece that you can dress up or down based on the occasion.

What are your most treasured pieces in your wardrobe?

It has to be the little black jacket or the perfect black everyday bag. Mine is a "Sac de Jour" from Saint Laurent which is my best style investment so far.

What are you most excited about in 2018?

To develop both in my professional life and within my personal brand Inclassicfashion. I look forward to many new and exciting challenges and collaborations this year. On a personal plan I am looking forward to moving into a new, bigger, home, and to celebrate our first wedding anniversary with my husband!

5 quick questions:

Coffee or tea?

Coffee, coffee and more coffee.

Shoes or bags?


Skirts or pants?


Movie night at home or dinner out?

Dinner out and movie night at home, a combination of both!

Spring or Fall?

Fall. I love fall fashion with beautiful coats, rich colors and big scarves.

Inclassicfashion in Veronica Virta
@inclassicfashion wearing the Rosie jacket in navy blue and mobile case from iDeal Of Sweden

VV Girls <3


Here are some of our lovely VV Girls from the past weeks. Don’t forget to tag your pictures with #veronicavirta for a chance to get featured!


Lovely @tildabjarsmyr wearing the Caroline Tweed Jacket from one of our previous collections

Our beautiful customer @gabriellamousa wearing our popular Pearl top and the Vendela skirt

Kennedy and Lauren from @keyestostyle looking absolutely lovely in their Girl Chelsea Coat and Joy Bow Blouse

Our stunning Norwegian customer @elineraae wearing our Vendela Skirt

Gorgeous @fsstudio out and about in Milan in our Savannah Leo Patterned Fur Coat


Have a lovely Thursday!


Happy New Year!


VV Team


Happy New Year to all our followers, VV Girls, customers and friends and thank you all for an absolutely amazing 2017! 

Your love and support means the world and we’re so excited for what’s to come in 2018. Bring it on!

 Lots of love from all of us at VERONICA VIRTA.