Meet Rakel Hatz from Hatz & Partners
Rakel wearing the Diane tweed jacket and Carrie skirt in multicolor pink
In March we teamed up with Rakel Hatz – The real estate broker and project consultant who after many years at Eklund Stockholm New York decided to quit to start Hatz & Partners. Her own real estate brokerage is focusing on sales and consulting within real estate development. On the projects that Rakel is working on she’s acting as an early stage advisor with the purpose of creating the most attractive housing product. She creates a concept and a brand for the project together with the developer and architect. On her free time Rakel is currently planning the construction of her own dream house, a modern architect-designed house where she’s planning on moving in in about a year together with her husband and their two children. Keep on reading to find out more about Rakel, a true VV Girl!
What inspired you to pursue a career as a real estate broker?
I’ve had a huge interest for real estate since I was young. When I think about the different places I visited while growing up it’s the homes that I remember the best. But it took a while before I realised that it would become my job. I studied Law before I started studying Building Technology and Real Estate Management at KTH. I’ve always been interested in improvement of real estate, to see the potential and develop it. It can be anything from renovating in the best way possible to creating a whole new project. It’s a big interest that eventually became my job.
Rakel Hatz has been sort of a personal brand already before you started your own real estate brokerage, how did you decide to start your own business?
I got the idea for my company when I saw many sub-optimal new developments that I felt that I could have influenced in a positive way if I would only have had the chance to give the developer advice earlier on in the project. I was very happy at Eklund Stockholm New York, but after a few years there I realised that I didn’t need the company to take on the commissions I wanted. I actually felt that it rather limited me. I also felt that my personal brand was more important to the customers and I wanted to be able to create the service that I believed in without having to take other peoples opinions into consideration. I felt that I had both the experience and the self-confidence to stand on my own legs.
What are the things that you wish you knew before starting your own company?
As I was part of my previous workplace from the very start and had seen it grow I knew exactly what I wanted to do and what I didn’t. My ambition wasn’t to grow quickly towards becoming a huge company. I didn’t want to take on big costs and I rather wanted to decline projects than take on too many projects or projects I didn’t believe in. A small company is very vulnerable when everything is dependent on you. You have to be ready to work even if you’re sick because it’s not guaranteed that someone can cover for you. I chose to ask oneone of my former colleagues on my adventure as I quickly realized that it would become very boring to do it all myself. It’s more fun to have someone to be able to exchange ideas with and also someone who completes me. I took on projects in my new company before I even had a business name, a website, an email or an office. It was quite an extreme start but at some point you just have to begin and what could possibly have been a better time than when I had so many fun offers? But if I hadn’t invited my former colleague to a partnership I would probably have been working myself to death.
Rakel wearing the Alexandra tweed coat, Emelie tweed dress and Veronica Bag!
If you could name one woman who inspires you, who would that be and why?
It’s very difficult to choose ONE. There are so many strong and brave women who inspire me every day. A woman who inspires me a lot is Caroline Lidman, the woman behind the PR-agency Number 10. Caroline is extremely driven, has a lot of energy and are lifting other women around her. She is also a genius when it comes to building her own personal brand.
We really like your style, what is in your opinion the perfect everyday uniform and business look?
Thanks! A skirt and a blouse or a dress are the best clothes if you want to be well-dressed but comfortable at the same time. It can be difficult to find a dress that fits well so I’m mostly using two-pieces, a skirt and a blouse and with a cardigan or jacket over. I’m usually wearing the same skirts and matching them with different blouses and cardigans.
What are your advice to women looking in the mirror getting dressed in the morning?
Think about what you like the most about your body and highlight those things instead of thinking about what you don’t like and focusing on hiding that. Always wear clothes that fits fell and are comfortable – it does so much for your personal charm. If the clothes don’t fit it’s important to remember that it’s the clothes that aren’t good, not your body. The clothes are supposed to fit your body, not the other way around. I’m rather having less clothes that fits well than a lot of so and so clothes. But most important of all, if you have a daughter who is sitting next to you while getting dressed, never say anything negative or critical about your body (and of course not about any other woman’s body either).
What is your favorite Veronica Virta piece?
The Alexandra Tweed Jacket works well with skirts, dresses and jeans. I love my black one, it goes with everything!
The Carrie Skirt is also a favorite – I especially like that it has two side pockets. The Joy Bow Blouse is the perfect blouse that doesn’t get wrinkly which suits a mother who rarely looks very ironed after leaving the kids at preschool etc.
Rakel wearing the popular Pearl top, Alexandra skirt and Chelsea wool coat.