Interview with Veronica Virta about her Leo print

Hey there Veronica,

We have some questions for you!

 Veronica looks stunning wearing her Leo printed dress, click here if you would like to get one yourself.


 1/ How did you get the idea about the Leo print?

I love our Leo print since it has attitude. A luxurious feeling. It gives a good contrast to our tweed outfits and you can create a new look. The gorgeous color schemes give a summer feeling that you can combine for many different occasions. We created these designs so you can use for many events, separately or together. Combine the leo shirt with a tweed skirt to give you a cool and womanly business look. The pants with a top is perfect for a lunch at the beach during your vacation.


2/ What are the fabrics made of and how did the process go?

The thin beautiful viscose material feels cool against your skin and is a delight to wear on summer evenings. And the best part is, the fabric does not crumble and it is easy to wash yourself.


3/ Why do you choose France for your materials?

France is one of my favourite countries and I am very inspired here. The design and high quality makes it a natural choice for you and your wardrobe.


4/ How would you best style your Leo print with? For example what
accessories would you match it with, what skirt/pants etc?

When I am in the mood for a really eye-opening outfit, I pick the Leo pants together with the Leo shirt. (Just like the picture down below shows). A set like this is very popular and gives a pure luxury feeling. I gladly wear the pants with the Sarah top and a pair of of high-heeled sandals to go to the beach for lunch. The shirt is already a favourite and I match them with our tweed shorts. Perfect both for the beach and the city.


Veronica all dressed up in her Leo shirt and Leo printed pants, to shop the whole look click here.


5/ The Leo print has already become one of the bestsellers, was that a
surprise for you?

It feels so great to see the response we have received for our high-quality design and materials. Our customers dare to be special and see how they can combine our prints to the other design items in our collection. We are therefore continuing to make new prints every season that make a difference.


6/ If you would describe the style of the Leo print with only three
words, what would they be?

Attitude, Womanliness, Luxury


7/ Your design is very unique. Where do you get your inspiration?

When I design, I always think about what kind of clothes I would like to wear for different occasions. Clothes that feel unique and can be used for many years at a lot of different events. I get inspiration when I’m out traveling, especially when I go to France, Paris, Cannes and St.Tropez which I try to visit at least several times each year.