The Veronica Bag
Veronica Virta with her black Veronica Bag
As many of you might have noticed, we have now launched our very first handbag – the Veronica Bag. Veronica herself wanted to create the perfect bag that she had been looking for. She was looking for a bag that is feminine, classic and luxurious. The Veronica Bag is the perfect sized bag, it works perfectly both during the day and for the evening event. You can carry the bag by the top handles or the optional shoulder strap.
The Veronica Bag is a bag that can keep up with you and look super-chic at the same time, a must-have in every woman’s wardrobe. It’s crafted from 100% genuine calf leather. It features top handles, top zip closure and a tag. The bag opens to a canvas-lined pocketed interior. The bag is available in the colors black, purple and desert rose.
As Veronica has put a lot of time and effort into creating this bag she’s extremely happy with the successful launch of the bag and the positive response it has gotten from women in all ages. As this is the very first bag Veronica Virta launched, it felt natural to name it the “Veronica Bag”. But stay tuned, there is more to come!
The Story Behind the Alexandra Tweed Jacket
– An interview with Veronica about the jacket that has become a classic
Veronica Virta in her ‘ALEXANDRA Tweed Jacket‘ and matching ‘ALEXANDRA Tweed Skirt‘
How was the Alexandra jacket born?
The Alexandra model was one of the very first tweed jackets I designed. I designed it based on what I wished that I had hanging in my own closet – a jacket that can be used at almost every occasion. As I previously had been working as a Financial Manager I thought this was the perfect model for a jacket. The model is short and neat and can be used over a dress or paired with suit trousers. If you’re going for an off-duty look you can style them with leather pants or skinny jeans. The round neckline gives the jacket a classic silhouette, which will never go out of style. Our logo-embellished gold buttons makes the jacket even more luxurious and puts my signature on it.
Why a tweed jacket?
While working in finance, my dream was to have a collection of tweed jackets in many different colors hanging in my closet. With three kids, you have to dress quickly in the morning and a tweed jacket makes it so much easier. Match your jacket with a dress or with a top and voilá – you have a new outfit every day. However, I didn’t manage to build myself a decent collection of tweed jackets as it was really difficult to find tailored and good quality tweed jackets at a reasonable price level on the market at that time. That’s why I took the issue into my own hands and started designing them myself.
How did the jacket become a classic?
Alexandra is today our most-loved jacket. We have it every season in many different colors and fabrics. The Alexandra jacket is a fantastic investment that will never go out of style. The customers that buy the Alexandra jacket are aged everywhere between 18 and 80, and that is also proof of its classic and timeless design.
It’s fantastic to see that many of our customers are coming back and buying the jacket in new colors. They love the design and are building the wardrobe I dreamed of before. This is the best kind of response I can get, and it makes me love my job as a designer. To simplify the everyday life of women and make them feel pretty in my design.
Interview With Jannike Ebbing (@bisse_)
VV Girl Of The Month
Real Estate Agent And Social Media Superstar @bisse_ wearing the Chelsea Coat, Pearl Top and Jersey skirt
Who is Bisse?
I’m a 31 year old career woman working as a real estate agent and interior designer. At the same time I’m writing one of Sweden’s most visited interior design blogs and Instagram.
How come you became a real estate agent?
I was helping my big sister, who’s also working as a real estate agent, for some time in Stockholm and I fell in love with the profession. I love that I’m able to control my own working hours, how much or little I want to work, and that I’m helping other people.
Do you have any tips on how to achieve your dream job?
Visualise it, pretend that you’re already there. Set up a board with all your goals so that you can see them everyday. Work hard to get there and why not ask your role model for a lunch. Get a mentor.
What’s your view on clothing when it comes to your career?
It’s very important to dress right in my profession. I’m taking care of peoples personal finances and I want my clothes to mirror how I am as a real estate agent.
What is your go-to piece on a morning when you have absolutely no inspiration and are in a hurry to work?
Definitely a nice white blouse and black trousers together with my favourite tailored jacket – a combination that always works.
What do you treat yourself with when it comes to clothing?
I treat myself with nice jackets in many different colours.
What are your favourite pieces from Veronica Virta’s fall collection?
The Kate skirt and the matching Diane jacket that I posted on Instagram a few days ago, SO NICE! I also love the black Rosie pants, they fit perfectly and are so comfortable, and all the jackets haha.
Do you have any style icons?
Bisse in some of her favourite pieces from the Veronica Virta fall collection: Diane tweed jacket and Kate skirt
‘Back To Business’ with Veronica
Interview with Veronica about the 9-5 business look!
Your designs are perfect for wearing to the office. How did you decide to start designing business wear for women?
When I started the fashion brand Veronica Virta I started designing clothes that I, myself, thought were missing on the market. I have previously been working as Finance Manager and CFO and have always had difficulties finding nice and feminine clothes that are suitable both at the office, but also during my time off. Femininely tailored clothing that can be matched in many different ways, that was the idea behind the brand Veronica Virta. Apparently there are many more women out there that values this kind of design, considering that the brand has been growing at record speed. I also love that our customers are everything between 18 and 80 years old!
Do you have any tips for women who want to dress more femininely at work?
A couple of tweed jackets in your wardrobe is a good base. The matching possibilities are endless. It’s nicer to buy clothes that you can wear both to the office and on your time off. Our design is classic and timeless and you are gonna want to wear the garments for many years.
How do you take your office look from day to night in minutes?
During the day I’m wearing a black dress and a tweed jacket. During the evening I’m wearing the same tweed jacket but changing the dress to a lace top and a pair of tight jeans.
Shop the Back To Business collection here!
Veronica Virta in an interview in Your Coffee Break Magazine. Read the interview here: YCB Magazine