Veronicas spring closet

Spring is here and it's time to update your spring wardrobe. Veronica gives you her best tips to create an easily matched wardrobe that can be used for many different occasions.

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I started Veronica Virta with the goal of designing clothes that were not available to me. Through my own desires and listening to the wishes of others, the lifestyle brand Veronica Virta was created. Classical female clothes in good quality that works for both work and leisure.

I previously worked as a Finance Manager and I wanted to dress feminine with a touch of color at work.  I have always invested in clothes in good quality that feels up to date over many years. That´s even how I´m thinking in the design process for Veronica Virta, the design should be easy to wear and easy to match for different occasions .

Our customer base is all between 20-80 years, "I think that´s a good sign, that we have succeeded in our thinking about timeless fashion"

The jackets you should have in your closet this spring:

"Alexandra tweed jacket, it´s our classic tweed jacket and our bestseller. For spring you find it in many different colors, white, pink, blue and you can always find it in black. 

Our Biker jacket in tweed is a jacket you can use all year, both inside and outside and it´s a bit different in style from the Alexandra jacket, they complement each other well.

For Spring you also need a coat. " I love tweed coats, wear it with jeans and t-shirt and you have a stylish spring look".

 

 

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Veronica Virta in Paris

This week Veronica has been in Paris. We have got some pictures from the trip.

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"I love Paris, it´s one of my favorite cities in the world, so romantic and beautiful. I get so much inspiration everytime I visit Paris. Right now I´m starting to design our spring-18 collection, for sure there will be a french touch in the design :)"

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It was still cold in Paris and Veronica wore some of her best garments this time of year. Buy them here:

Elizabeth cape

Angelina Wrap coat

Alexandra tweed skirt with buttons


Veronica Virta has designed a biker jacket in tweed

For this season Veronica has designed a biker jacket, which is very unexpected for the brand. The jackets are of course made of Veronicas favorite fabric, tweed. 

" As you probably know, I love different tweed fabrics, it's feminine and classic and feels luxurious. It's amazing that you can make so many different types of garments and try with new models. Our new biker jackets feel modern and cool, but all our garments suit all ages. I wanted to create a modern and tougher tweed jacket and the result was our new biker jacket. Zippers and buttons in gold make the jackets feel luxurious, I am very satisfied with the result and this will be a favorite in the closet. "

 

The biker jackets is made in two colors, blue and beige. Find the jackets here:

Tweed jackets

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Veronica Virta Velour, cozy but stylish!

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Veronica Virta has just released a velour set, they look very comfortable and cozy! Veronica tells us about the idea behind.

-As always I design the clothes that I miss on the market. I have for years been looking for a velour set that is comfortable but also stylish. Even when I´m home I want to feel feminine and stylish, and in this velour I´m even comfortable to go outside my door 🙂

What makes this velour set special?
-The quality is fantastic and the fabric is made in Sweden.  It´s super soft and you can feel that this velour set will stay in shape and last for many years, this is a good investment.

The gold details looks very luxury
-The zippers are in gold and gives the set a luxury and feminine look that goes in line with our other collection.

 

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You find the velour set in three different colours, pink, grey and black.
Buy them here: Velour


Interview La Touffe

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La Touffe is a personal shopping service in Stockholm, which consists ten stylists with different experiences and knowledges. We will help you with express solutions and customer-focused styling. The idea is that we will do the shopping for you and then you will try it on in your home with your stylist. In this way you won't have to commit to any specific stores or brands and you will get a professional help for a reasonable price.

Anna and My,  La Touffe

Anna is wearing our cape Elizabeth with our bow top in white, and My is wearing our black bow top and Alexandra skirt

www.latouffe.com

How did you get the idea and when did you start the company?

The idea was born last fall when we started talking about what it would be like to work as a stylist. Many stylists are self-employed and we concluded that it must be pretty tough to be balancing client consulting and still have time to focus on sales and marketing. Another thing with personal shopping is that it's seen as a luxury service. This is something we want to change. We want to make it more accessible and so what we did was to create a service where the client can get their own stylist for a reasonable price while we at La Touffe is focusing on saving time for everyone and handling the sales and marketing for the freelance stylists.

What is your target audience?

Since we just launched in Stockholm, our service is for the busy and hard working women and men living in Stockholm.

How would you describe your fashion style?

My:

It all depends on what mood I'm in. I realize that I never have had to put it into words, but if I try, I would say that my style is business with a touch of preppy.

Anna:

The leather pants is undoubtedly a key item for autumn! If you have a cable knit sweater for instance, the leather pants will give you another dimension to your outfit. Cool and stylish!

Why did you two choose to work together?

We have worked together for four years so we know each other's work ethic, strengths and weaknesses and complement each other very well. We have become very good friends but our strength is that we started out as colleagues in a fast moving environment.

What inspires you?

My:

People on the street, on instagram etc.

Anna:

If I see a lovely style on the street it's almost as if I want to get up to that person to take a photo of them save it to my Pinterest.

Style Idol?

My: Miroslava Duma

Anna: There are so many to choose from but Gary Pepper Girl, Nicole Warne, are among some of my favourites.

Do you have any advice for other women who are thinking of starting their own business?

- Find a good partner!

- Do not be afraid to ask, the worst that can happen is that you will get a no. However, you will be surprised by how many it is who are willing to help.

- Just do it. You don't have to have a detailed plan before starting. When you get started, things will just start to happen, your mind will be in the right mood to see opportunities and solutions much clearer. Our first idea of how our company was supposed to look like, is not how our it is today.


Interview La Touffe

Ten quick with Veronica Virta

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La Touffe love to raise our Swedish designers and brands. Today we meet the amazing Veronica Virta and talk about how she went from being a CFO to a fashion designer, what the challenges are and tips to other young designers who want to succeed in the tough industry. 

How was the idea of the brand Veronica Virta born?

When I worked as CFO I had trouble finding female business clothes. I know that there are women besides myself who want something other than black suits that often lack that feminine touch. I saw a gap in the market for this type of clothing in the upper mid-price class. If you wanted something other than what most chains offered, clothes with something extra and with a little color it was difficult to find. I have always loved tweed jackets and had my own collection, that is why it felt natural to start with those kinds of pieces. A tweed jacket is also a great garment that you can wear both for work as well as leisure and match in an infinite number of ways.

Describe yourself with three words

Positive, full of energy, social

Describe your brand with three words

Timeless, luxury, female

What is Veronica Virtas stereotypical customer like?

We have a very diverse customer base, women between the ages 20-80. The common denominator is that they like our classic design, and that the garments can be paired with their own style. For instance, the 20-year-old customer often match a tweed jacket with a leather pant or a pair of jeans, while the 80-year-old customer chooses to match a jacket and a skirt thats made in the same fabric. We have many mothers who come into our stores with their daughters to shop as well, which is very fun. Then there are of course the many "business women" who feel our garments are perfect to wear to work. We also see that many of our customers match our clothes with bags and accessories from major fashion houses like Hermes, Chanel and Dior, to get the whole look.

 

What and who inspires you?

I get a lot of inspiration from other people when I travel to different countries and stay at different hotels. I constantly get new ideas in my head  when I see a specific fabric, I constantly live with my job and I love it.

What is your favorite piece?

Without a doubt, a tweed jacket or a tweed coat, those are pieces you can wear for many different occasions and always makes you feel well dressed. For instance, wearing a pair of jeans and a t-shirt under a tweed coat, still gives you a luxurious look.

What garment is your best seller?

Our tweed jacket called Alexandra, it has already become a classic and a favorite among our customers.

Tell us about a moment when you were really proud of yourself and your brand

I think it's great seeing people wearing my designs out on the town. It's still a cool feeling even though it has happened so many times now. I love seeing our customers and how well they style our garments. There are also a lot of famous people around the world wearing our design.

What is your advice to young designers?

Consider your idea carefully before you start and bring out what is unique about them and the design. It is very competative and therefore it is necessary to have a clear vision as well as something that differs from what is already on the market.

What is the biggest challenge of being a fashion designer?

To come up with new ideas that stand out but at the same time is in balance with what is commercial and what customers actually buy.